New Year, New Hat Energy: 5 Goorin Bros Truckers That Just Get You
Look, we’re not going to pretend we’re all about “new year, new me” because honestly? The old you is probably pretty great. But you know what could use an upgrade in 2026? Your headwear game. And that’s where Goorin Bros comes in clutch.
The legendary hat brand (seriously, they’ve been making hats since 1895—that’s 131 years of knowing what looks good on your head) recently sent over some of their signature trucker caps for review. And I have to say… these hats understand the assignment.
Disclosure: These hats came courtesy of Goorin Bros for review purposes.
The Wise Ones: Meet the Owl Caps
First up is the Tricolor Owl. It’s giving therapist-friend-who-also-has-great-style energy. The deep maroon crown paired with honey mesh and a black brim creates this unexpectedly sophisticated color palette that doesn’t scream “trucker hat” but definitely whispers “I have my life together” (even if you absolutely do not—we don’t judge here).
The patch features an owl and the words “REAL TALK,” which… same. The hat is basically for those moments when you need to dish out unsolicited life advice at brunch. Made from a polyester-cotton blend (57% polyester, 43% cotton to be exact), it’s comfortable enough to wear through any well-intentioned intervention you might be staging.
Now, if the Tricolor Owl is the friend who gives you advice, the Wise Ass Trucker is the friend who follows up that advice with a roast. (You know the one.)
This one comes in a beautiful warm tan and brown colorway (they call it “Heat / Ground”) with an owl patch that literally says “WISE ASS” on it. Because why be subtle when you could be iconic? The product description says this cap is “for the ones who always have the last word, even if it gets them in trouble” and I feel personally called out.
It’s smart, it’s smug, and it’s exactly the energy you need going into the new year. Resolution: Be less of a people-pleaser? This hat will hold you accountable.
Fox-y Accessories for Your Fresh Start
Okay but can we talk about this fox situation? The Tricolor Fox features cream, rust, and tan tones that basically scream “autumn aesthetic” but will honestly work year-round because you’re not basic like that.
The “GOOD LOOKS” patch on this one is not just a description—it’s a manifesto. Goorin Bros says this hat “may cause mirror glances and unsolicited compliments,” and honestly, that sounds like exactly the kind of problem I want to have in 2026.
This one is currently sold out (of course it is, because taste is apparently universal), but keep checking back if this speaks to your soul.
Speaking of manifesting the life you want—the Silver Foxxx is giving “distinguished but make it casual.” This gray beauty (colorway: “Oil”) with the black mesh back is for anyone who wants to embody that “I only get better with age” energy, regardless of your actual age. (I mean, my skin care routine started at 22 because preventative maintenance, you know?)
The sophisticated charcoal-gray colorway with the elegant fox patch says “I have a 401k” without being annoying about it. It’s smooth confidence in hat form. As Goorin Bros puts it, this proves that “legends don’t fade, they just get better looking.”
New year’s resolution material right here. Put this on and suddenly you’re the person who actually remembers to take their vitamins.
Aim High in 2026
Okay, now THIS one is literally made for new year’s energy. The Denim Fly High features an eagle in full flight with “FLY HIGH” emblazoned on the patch. If that’s not a wearable vision board, I don’t know what is.
The clean whites and soft light-blue denim brim give off fresh-start vibes that are chef’s kiss. At $45, it’s a few dollars more than the others, probably because it comes with a slightly higher cotton blend (55% cotton, 45% polyester) and, you know, all those elevated aspirations.
This hat was made for “altitude junkies, rule breakers, and anyone who’d rather be above it all than stuck on the ground.” So basically if you’re trying to leave petty drama in 2025 where it belongs, slap this on and fly away from the nonsense.
The Bottom Line
Here’s what I love about these Goorin Bros truckers: they’re basically personality tests you can wear on your head. Whether you’re the wise friend, the sassy one, the effortlessly cool type, or the one with big ambitions and matching energy—there’s a hat here that gets you.
Plus, at $40-45 a pop, they won’t destroy your “be more financially responsible” resolution before January even ends. That’s what we call a win-win, people!
All caps are one-size-fits-all with adjustable snapback closures, and they come with Goorin Bros’ signature 1-year guarantee. Because even your hat believes in long-term commitment, even if your gym membership situation says otherwise.
What I’m saying is: new year, new hat. The rest of you is already perfect.
Shop these styles at goorin.com
